Elementor raised $15 million from Lightspeed Venture Partners for its WordPress page builder, states NIX Solutions‘ team.
According to the plan, the funds will partially go to the staff enlargement. Currently the company’s team consists of 130 people.
Naturally, the funds will go to the development of the product itself. It is planned to develop new innovative Elementor functions and create more integrations with WP and other plugins.
The online community is also interested in how Elementor will maintain its position given the presence of a competitor such as Gutenberg. WordPress Tavern quotes the words of Yoni Luksenberg, one of the two founders of the company:
“We are constantly testing new integrations in order to improve compatibility with Gutenberg,” said Luxenberg. “We believe in democratizing the editor, so different WordPress users will have the choice of which tool to use. This is the beauty of open source. There are infinitely many ways to create contact forms: Contact Form 7, Gravity Forms, Jetpack Forms. The same is true for web page design. Users should be able to choose their preferred method for developing sites.”